AMY Newspapaer advertisement

The main purpose of this newspaper advertisement is to persuade the audience to go and watch the documentary. They will often use different colours, wording. images, titles and logos to allow the audience to develop a desire to see the film and find further information than what they were given in the advert.

In this advert, there a many quotations from various other companies saying their opinion on the documentary. Quotations such as " A masterpiece" ""one of the best movies of the year" and "a beautiful tribute" are all positive feedback from other companies, and presenting these good options will I've the audience the impression that everyone thinks highly of the documentary. Not presenting any negative feedback may deter the audience from wanting to watch it, as it is common for audiences to not want to watch certain media products once they have heard a few negative things. Therefore, only presenting good views automatically developed the idea that it is a good documentary.

Another feature of this newspaper advert that issued to attract the audience is a picture of Amy Winehouse in the corner next to the quotes. Using a picture of the subject of the documentary, it allows the audience to understand what the documentary is about without having to read too much of the text on the advert. Fans of Amy Winehouse would automatically attract them to see the movie because she has well recognised artist worldwide, therefore people would not have any queries as to who she is. Furthermore, most people know she is a musician, thus it communicated to the audience that the documentary is musically themed.

A particular feature that is used to catch the audiences attention is the contrast between black and white and pink. Majority of the advert is in black and white, however certain significant words are in the colour pink. This is done to draw in the audience and immediately attract the to those specific details. Words such as "A Masterpiece" "AMY" and "Senna" are all key words that the producers of this advert want the audience to pay attention to. The powerful noun "masterpiece" is a strong word that helps to describe the documentary very briefly, and is enough to interest the audience and persuade them into watching it. "AMY" is of course the title of the documentary, and the other highlighted pink word "Senna" is another critically acclaimed documentary that received many good reviews, therefore saying t hat this documentary is related to another good odium nary will help the audience understand that this must be a good media product.

Additionally, one feature that is overall tell the audience that t is worth watching is the use of two 5 star ratings. Two reviews from two separate companies are shown, and they both give the documentary a 5 star review. Seeing this connotes to the audience that even professional film reviewing companies think that it is a good documentary, and by presenting this, the audience will trust in the fact that it'll be worth their money. Hence, seeing 5 star ratings conveys the best quality of production and a high class documentary.